Subscription Promotions

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Need to build a circulation audience, but don't know where to start? Stark Services can help with any circulation promotion (acquisition & retention) to help steer you in the right direction. If you got an idea for a new promotion, contact us. We are constantly developing new ways to target subscribers in all genres.

Direct Mail, Inserts, & Coverwraps

Get NEW subscribers, build your circulation revenue, and brand your publication in one place! Save expenses by having our circulation management team plan, design, manage, and mail your promotions. If your subscription orders are processed at Stark, let them originate here for the best results.

Renewals

A circulation must-have and an investment that pays off! Get subscribers to renew their subscriptions by mail or e-mail year round. Send a series of renewal notices to subscribers before and after their subscripitons expire. Renewals are the most important source of subscription orders. Combine your renewal and reader service or survey promotions with our "Reader Services/Renewal Cards" (see below).

Gift Subscriptions

Allow subscribers to purchase gift subscriptions for their friends, relatives, and colleagues. Place a gift subscription offer in your magazine and website. Common gift orders in magazines are full or 1/2 page gift subscription ads, coverwraps, and inserts (bind-in and/or blow-in). Mail or e-mail a gift offer to a new targeted list before and during the holiday season. They're the perfect holiday and birthday gifts!

Donor Renewals

When offering gift subscriptions, get gift givers (Donors) & recipients (Donees) to renew their subscriptions! Encourage these subscribers to renew their subscriptions and get them to order more gift subscriptions in one promotion. Send them a series of donor renewal notices (by mail or e-mail) before and after their gift subscriptions expire.

Reader Service Cards, Survey Cards, & Dual Purpose Cards

Revamping your magazine & website to increase ad revenue?
Need to deliver sales or reader feedback presentations to your advertisers?
Want to test your reader's responses before investing new editorial features?
Would you like to save subscription $$$ with our "Dual Purpose Card"?

If you answered yes to any the above questions, contact us for more details!

Reader Service & Survey Cards are the advertiser's, circulator's, and editor's most inexpensive marketing and circulation tool. Collect valuable information about ads, products, services, and editorial coverage featured in your magazine and website. Get feedback directly from the customers and identify their needs. Save subscription expenses by combining your Renewal and Reader Service promotions (Dual Purpose Card).

    BENEFITS
  • Show your advertisers that their ads get better & more recognition in your publication.
  • Get NEW advertisers by proving that your readers want their products and/or services.
  • Convince advertisers that your readers are more likely to purchase their products and services with large print &/or website banner ads.
  • Obtain sales leads and send them to your advertisers for their promotions.
  • Collect editorial feedback from your readers to stay ahead of the competition.
  • Save subscription expenses with our "Reader Service/Renewal Cards".
  • Reveal your reader's demographics (geographic, etc.).

Just place the cards in your magazine (forms on your website), and encourage the readers to complete and submit all information. Stark will process the responses and send the reports promptly.

Address/Account Changes

Allow subscribers to renew their subscription, change their mailing address, and other account information online. Mail and/or e-mail them an address change confirmation of their change(s) and cross promote your other magazines, back issues, events, products, and much more. Keep subscribers happy by allowing them to maintain their subscription accounts conveniently.

Bills & Gift Bills

Get subscribers to pay their bills and gift bills! Encourage them to pay their subscription bills (regular & gift subscription orders) on time when you add a "bill-me later" option on your promotions. Include a step-up offer to extend their subscription term and increase your subscription revenue. Send them a billing or gift billing invoice via mail or e-mail to collect your payments.

Customer Care Center

Maintain subscription accounts online by providing effective customer service. Keep your website organized, allow subscribers to easily subscribe and resolve customer service inquiries, and cross promote your other magazines, back issues, events, products, plus MORE!

E-mail Blasts

Send any e-promotion to subscribers FAST! Anything from direct mail and renewals to gift subscriptions and e-newsletters. Be sure to include your company 's name and physical mailing address on each blast. Your subscription offer must be clear and an e-mail opt-out must also be included. Don't forget your call-to-action!

Telemarketing (Inbound & Outbound)

Obtain new subscribers by outbound (cold call) telemarketing. Get current subscribers to renew their subscriptions by inbound (incoming call) telemarketing. Purchase new lists or just use the list(s) you already have for outbound telemarketing. Up-sell and cross promote your other magazines and products when subscribers call inquiring about their subscriptions. Create a phone script with a subscription offer they can't refuse for a top-notch telemarketing campaign!

Fax Broadcasting (Outbound)

Very similar to telemarketing. Obtain new subscribers by outbound (cold faxes) fax broadcasting. Purchase new lists from various list brokers or just use the list(s) you already have. Allow subscribers to renew their subscriptions by fax. When planning your next fax broadcast, be sure to cross promote your other magazines and products too! If you have a future fax campaign, contact us for the latest fax laws.

 

Acquire

Promote your product, attract and capture new customers.

 

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Retain

Through top-notch customer service and data analysis, determine what works best to keep your subscribers.

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Grow

Build your circulation to mail periodicals, increase subscription sales and sell more ads.

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