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Need to build a circulation audience, but don't know where to start? Stark Services can help with any circulation promotion (acquisition &
retention) to help steer you in the right direction. If you got an idea for a new promotion, contact us. We are constantly developing new ways
to target subscribers in all genres.
Get NEW subscribers, build your circulation revenue, and brand your publication in one place! Save expenses by having our circulation management team
plan, design, manage, and mail your promotions. If your subscription orders are processed at Stark, let them originate here for the best results.
A circulation must-have and an investment that pays off! Get subscribers to renew their subscriptions by mail or e-mail year round. Send a series
of renewal notices to subscribers before and after their subscripitons expire. Renewals are the most important source of subscription orders.
Combine your renewal and reader service or survey promotions with our "Reader Services/Renewal Cards" (see below).
Allow subscribers to purchase gift subscriptions for their friends, relatives, and colleagues. Place a gift subscription offer in your magazine
and website. Common gift orders in magazines are full or 1/2 page gift subscription ads, coverwraps, and inserts (bind-in and/or blow-in). Mail
or e-mail a gift offer to a new targeted list before and during the holiday season. They're the perfect holiday and birthday gifts!
When offering gift subscriptions, get gift givers (Donors) & recipients (Donees) to renew their subscriptions! Encourage these subscribers to renew
their subscriptions and get them to order more gift subscriptions in one promotion. Send them a series of donor renewal notices (by mail or e-mail)
before and after their gift subscriptions expire.
Revamping your magazine & website to increase ad revenue?
Need to deliver sales or reader feedback presentations to your advertisers?
Want to test your reader's responses before investing new editorial features?
Would you like to save subscription $$$ with our "Dual Purpose Card"?
Reader Service & Survey Cards are the advertiser's, circulator's, and editor's most inexpensive marketing and circulation tool. Collect
valuable information about ads, products, services, and editorial coverage featured in your magazine and website. Get feedback directly
from the customers and identify their needs. Save subscription expenses by combining your Renewal and Reader Service promotions (Dual
Purpose Card).
BENEFITS
- Show your advertisers that their ads get better & more recognition in your publication.
- Get NEW advertisers by proving that your readers want their products and/or services.
- Convince advertisers that your readers are more likely to purchase their products and services with large print &/or website banner ads.
- Obtain sales leads and send them to your advertisers for their promotions.
- Collect editorial feedback from your readers to stay ahead of the competition.
- Save subscription expenses with our "Reader Service/Renewal Cards".
- Reveal your reader's demographics (geographic, etc.).
Just place the cards in your magazine (forms on your website), and encourage the readers to complete and submit all information. Stark
will process the responses and send the reports promptly.
Allow subscribers to renew their subscription, change their mailing address, and other account information online. Mail and/or e-mail them an
address change confirmation of their change(s) and cross promote your other magazines, back issues, events, products, and much more. Keep
subscribers happy by allowing them to maintain their subscription accounts conveniently.
Get subscribers to pay their bills and gift bills! Encourage them to pay their subscription bills (regular & gift subscription orders) on time
when you add a "bill-me later" option on your promotions. Include a step-up offer to extend their subscription term and increase your subscription
revenue. Send them a billing or gift billing invoice via mail or e-mail to collect your payments.
Maintain subscription accounts online by providing effective customer service. Keep your website organized, allow subscribers to easily subscribe
and resolve customer service inquiries, and cross promote your other magazines, back issues, events, products, plus MORE!
Send any e-promotion to subscribers FAST! Anything from direct mail and renewals to gift subscriptions and e-newsletters. Be sure to include your company
's name and physical mailing address on each blast. Your subscription offer must be clear and an e-mail opt-out must also be included. Don't forget your
call-to-action!
Obtain new subscribers by outbound (cold call) telemarketing. Get current subscribers to renew their subscriptions by inbound (incoming call)
telemarketing. Purchase new lists or just use the list(s) you already have for outbound telemarketing. Up-sell and cross promote your other
magazines and products when subscribers call inquiring about their subscriptions. Create a phone script with a subscription offer they can't
refuse for a top-notch telemarketing campaign!
Very similar to telemarketing. Obtain new subscribers by outbound (cold faxes) fax broadcasting. Purchase new lists from various list brokers or
just use the list(s) you already have. Allow subscribers to renew their subscriptions by fax. When planning your next fax broadcast, be sure
to cross promote your other magazines and products too! If you have a future fax campaign, contact us for the
latest fax laws.
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